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Learn... Plan... Buy a Vehicle!

Steps to Vehicle Purchase
  Step 1 - Review your budget
  Step 2 - Determine your down payment
  Step 3 - Price your trade-in
  Step 4 - Check loan rates
  Step 5 - Research your vehicle choices
  Step 6 - Check out your vehicle choices
  Step 7 - Get competitive bids
  Step 8 - Prepare for the purchase
Calculators
  How much will my monthly payments be? (State Farm)
Tools
  Check current lending rates at Bankrate
  Research your car (Autolist, Edmunds, MSNAutos, or USAToday)
  For a used car, check its history at CarFax.com
  Visit online lenders at E-Loan and Capital One Finance
When haggling pays off

(Article from Bankrate.com, December 2005)

Since you can't avoid the car salesperson's negotiating ploys, your only defense is to recognize what he's doing. You then have the chance to use some of those tactics yourself -- becoming the fisherman instead of the fish.

It's called haggling. How well you do it could be the key factor in determining the price you agree to pay for your new car.

Here are some tactics you can use when negotiating a deal:

  • Invoke higher authority. In this tactic, the buyer and seller arrive at a tentative agreement, then one party has to get someone to OK the deal. Anyone who has haggled with a car salesperson is familiar with this tactic: You arrive at a price, then the salesperson has to get the sales manager's approval. Buyers can use this tactic, too. The wife can say she loves car, but apologetically explains to the salesman that her husband won't budge unless the price is reduced. Or vice versa.
  • Never say yes to the first proposal. The first price the dealer tosses out in a negotiation will almost never be the best offer. So reject it out of hand. What's the worst that can happen? He won't budge and you go to another dealer.
  • Make sure to flinch. The most common tactical mistake that consumers make is to remain calm in the face of a proposal. It's better to flinch -- to appear shocked and surprised by an "outrageous" offer, even if it's not really unreasonable. You might think a stoic demeanor looks professional, but in the haggling business, it will cost you.
  • Squeeze your opponent. You say, 'I'm sorry, but you'll have to do better than that.' Then you shut up. Too many people just can't stay quiet; they blink and fill in the silence with words that drain all the power out of their rejection. Keep quiet. Chances are that you'll get a more reasonable offer.
  • Never offer to split the difference in price. Always wait for the other side to split the difference; it gives your opponent a feeling of winning and, if you split the difference again, it'll be in your favor.
  • Save a small concession. Hold back something you're willing to give up at the end so the other side can feel the satisfaction of winning something.

You might not feel comfortable using these tactics, but the experts say they'll be used on you.

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